Kerala Man Wins Rs 30,000 As Compensation Because Soap Endorsed By Mammootty Did Not Make Him 'Fair'
The advertisement is of a kind you have seen a thousand times on Indian television -- a beautiful woman uses a bar of soap in the shower, usually in slow motion, and emerges looking fresh, glamorous, and miraculously, light-skinned.
But it wasn't just any other advertisement for 67-year-old K Chaathu who hails from Mananthavady, Wayanad district in Kerala, because the state's favourite star, Mammootty, was endorsing the 'fairness soap'.
These products do not work and we all know that. But while many of us cringe and sometimes even snigger at them, hardly anyone speaks against them. This is where K Chaathu comes in. We should all thank this sculptor from Kerala. After using a soap which promised him 'fair skin', Chaathu took the brand and its ambassador actor Mammootty to court as he did not get the desired result.
Kerala man gets Rs 30,000 as it didn't make him fair:
According to The Huffington Post, the sculptor will get a compensation of Rs 30,000 from Indulekha after Chaathu took the matter to a consumer court.
He had told PTI that he had been using the Indulekha white soap, endorsed by Mammootty for one year but was "disappointed" with the results.
Chaathu had approached a consumer court in Wayanad earlier last year, claiming a total compensation of Rs 50,000 from the actor and the manufacturer after the "fairness soap" failed to produce the desired results. PTI had reported that the case was taken up in court in September 2015.
But it wasn't just any other advertisement for 67-year-old K Chaathu who hails from Mananthavady, Wayanad district in Kerala, because the state's favourite star, Mammootty, was endorsing the 'fairness soap'.
These products do not work and we all know that. But while many of us cringe and sometimes even snigger at them, hardly anyone speaks against them. This is where K Chaathu comes in. We should all thank this sculptor from Kerala. After using a soap which promised him 'fair skin', Chaathu took the brand and its ambassador actor Mammootty to court as he did not get the desired result.
Kerala man gets Rs 30,000 as it didn't make him fair:
According to The Huffington Post, the sculptor will get a compensation of Rs 30,000 from Indulekha after Chaathu took the matter to a consumer court.
He had told PTI that he had been using the Indulekha white soap, endorsed by Mammootty for one year but was "disappointed" with the results.
Chaathu had approached a consumer court in Wayanad earlier last year, claiming a total compensation of Rs 50,000 from the actor and the manufacturer after the "fairness soap" failed to produce the desired results. PTI had reported that the case was taken up in court in September 2015.
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